Recent Blogs & Thought Leadership Articles

The pieces below currently drive significant traffic to the websites they were written for. Most of these rank for multiple Featured Snippets, with the last piece currrently driving 20% of Tradogram’s organic site traffic. The content strategy piece in particular stands out, not due to its current rankings, but for accurately anticipting the recent changes to Google’s ranking algorithm three years prior to those changes taking place.

What is disruptive marketing? Why is it so important?

What is customer success? | Insightly

Circular Supply Chain: An Essential Procurement Roadmap

15 Vendor Relationship Management Tips to Increase Procurement ROI

Content strategy: writing for people or algorithms?

Intuition vs. data-driven decision making in business today | Insightly

13 ways sustainable sourcing and procurement drive ESG efforts

Vendor vs Supplier in Procurement: What’s the Difference?


Strategy: Case Studies From Past Projects

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Transforming Obstacles into Growth Opportunities

This case study demonstrates the power of foresight and a commitment to quality in SEO and content marketing. Anticipating Google's algorithmic shifts, I transformed potential obstacles into opportunities, setting a new industry standard in a constantly evolving digital landscape. View or download the case study below.

Tradogram SEO Content Growth Case Study [Gabriel Swain].pdf


Below, please find testimonials and recommendations from past employers, clients, direct reports, and training course attendees.

From Startup to Global Market Leader in Under Two Years

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Below is a case study, about the Agile CRM project, created by a group named Advisable. It outlines my contribution to transforming Agile CRM into a leader in the global CRM market. View or download the case study below.

Advisable+Case+Study_+Winning+Over+US+Customers+Strategic+Content+Marketing+[Gabriel+Swain].pdf

Short Video from Ad Campaign: